Snapchat is Black Friday ready – new channel for…

With the beginning of the Christmas shopping season approaching, there’s no doubt that ecommerce stores will be flooded with deals. Exploiting this opportunity, Snapchat has launched its first ever dedicated shopping channel, allowing users to browse deals from selected brands and shop exclusive offers within the app.

“Shop and Cop”, Snaphat’s new dedicated shopping channel, will sit on Discover. Snapchat announced that the feature will have “everything from exclusive drops to unique offers”. The deals will have a time limit and Snapchat will be boosting awareness and engagement for the brands and offers by promoting them to users. Users will not have to leave the app to get the deals.

Snapchat has partnered with Shopify to fulfil this service. Snapchat will be curating the brands and offers within the channel and Shopify will be managing the actual buying process.

The move is one amongst many of Snapchat’s most recent ecommerce efforts, including Shoppable Snap Ads and Product Catalogs, currently rolling out to advertisers through Snapchat’s self service ad platform. In another recent ecommerce partnership, Snapchat and Amazon have aligned to bring a “visual search” tool. The tool will allow users to use Snapchat’s camera app to find items to shop within Amazon’s inventory.

Snapchat Introduces Context Cards

Snapchat have debuted a new feature today called Context Cards. This is a new way for users to get information about a local place/business that their followers are snapping about. The new feature lets the user swipe up to get more detailed information about the physical location from the snap they’ve received or viewed on Snap Map – a curated map showing snaps that were submitted to ‘Our Story’ from around the world. So let’s say for example, one of your friends has snapped a mouth-watering meal at a fancy restaurant and you need to know where it is – the Context Card will have details of the location, menu, reviews, booking information and even the option to book a cab to get to the destination. Now, you must be thinking these are some amazing features and how are they all connected as one function – well, there’s a reason for this. Snapchat have partnered with Uber, Lyft, TripAdvisor, FourSquare, Michelin, Goop, OpenTable, Resy and Bookatable. This partnership will provide the best user experience for snappers, who can now plan their daily lives from the click of a button. If you would like to view the official Snapchat ad for Context Cards – press play!