Snapchat is Black Friday ready – new channel for…

With the beginning of the Christmas shopping season approaching, there’s no doubt that ecommerce stores will be flooded with deals. Exploiting this opportunity, Snapchat has launched its first ever dedicated shopping channel, allowing users to browse deals from selected brands and shop exclusive offers within the app.

“Shop and Cop”, Snaphat’s new dedicated shopping channel, will sit on Discover. Snapchat announced that the feature will have “everything from exclusive drops to unique offers”. The deals will have a time limit and Snapchat will be boosting awareness and engagement for the brands and offers by promoting them to users. Users will not have to leave the app to get the deals.

Snapchat has partnered with Shopify to fulfil this service. Snapchat will be curating the brands and offers within the channel and Shopify will be managing the actual buying process.

The move is one amongst many of Snapchat’s most recent ecommerce efforts, including Shoppable Snap Ads and Product Catalogs, currently rolling out to advertisers through Snapchat’s self service ad platform. In another recent ecommerce partnership, Snapchat and Amazon have aligned to bring a “visual search” tool. The tool will allow users to use Snapchat’s camera app to find items to shop within Amazon’s inventory.

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