As digital marketers, we fully understand the depth of opportunities that are available in social media marketing. Yet, we still find ourselves scratching our heads for creative campaign ideas and often go no further than simply posting regular content. So, we’re here to save the day and present 5 great ideas that will get your audience engaged, build your brand advocacy and increase your exposure. 1. Surprise and Delight Everyone loves a treat and this small gesture can brighten up someone’s day, which is why Surprise and Delight campaigns work so well. There are so many creative ways to execute them, from targeting the general social media user to an influencer. For maximum returns, be sure to pick users who complement your core target audience and are likely to become strong brand advocates. It will, of course, help if they have an engaged user base, but sometimes picking (relevant) users at random can make the general audience feel more special, and less differentiated. 2. Using art for Instagram exposure If there’s one thing for certain about the modern-day smartphone user, it’s that they love capturing the moment. So, use this to your advantage, especially if you have access to outdoor space (legally or with permissions of course). Make the most of your outside space and get passers-by engaged with an irresistible arty exterior. Make sure you have a strong plan and strategy in place, starting with a dedicated hashtag, and possibly even getting the campaign kicked off with a few micro-influencers. This tactic will work best for restaurants and bars, gyms, spas, studios and retail boutiques. 3. Giveaways Giveaways can significantly help grow your following in a short space of time and build brand engagement on your social channels. Partner up with a non-competing brand that complements your business to offer a prize package of your most popular products. You can even run a contest to encourage virality. Make sure you have a goal in mind, whether it’s to increase your following, capturing user data or even user generated content. This brings us on to… 4. User generated content (UGC) Running campaigns to gather user generated content, is not only great for engagement, but can also help aesthetically enhance your social feeds and provide you with reusable content in the long run. Get your audience involved and excited with discount codes in exchange for UGC. This will not only result in content that you can repurpose, but can also help persuade your followers to become customers. 5. Influencer marketing Partner up with a relevant influencer reflective of your brand, with a large following in your target market. Together, you can run a live stream consisting of an activity, such as unboxing of a new product. You can also run a social media takeover, where the influencer posts on your channel for a day, and shows a ‘life in the day’ segment. But if this isn’t in line with your business, then why not use this partnership as an opportunity to gather reusable content from the influencer, or simply send them products to test and review with their followers. Whichever one of our campaign ideas you decide to implement, be sure to have a goal, plan and strategy in place so you make the most of it.